Defero Mobile MD, Derek Tan is named as new Route Mobile Limited CEO APAC


Mumbai, India / Singapore,Nov 2nd 2016: Route Mobile Limited, one of the world’s leading messaging and voice API companies, today announced it has acquired one of its long-term strategic partners, Defero Mobile. Over the following months Defero Mobile, headquartered in Singapore and a leading provider of seamless mobile communications for enterprises, internet brands and mobile operators within the region, will become a wholly owned subsidiary of Route Mobile.

As a result of the acquisition, Derek Tan, Managing Director at Defero Mobile, has been named as Route Mobile’s new CEO Asia Pacific (APAC).


Accelerating international growth

The acquisition and Derek’s appointment follow the recent Route Mobile announcement around a new international company structure, aimed at driving growth, profitability and a better global strategic alignment.


In a bid to boost presence in the Asia-Pacific region, it is expected the acquisition will fortify Route Mobile’s global leadership position within the region, immediately accelerating growth and driving profitability. Defero Mobile will continue to operate under its own structure with Derek at its helm, until its permanent integration in the international Route Mobile organisation has been completed.


“We are convinced, the merging of our two companies is the right next step in our growth trajectory for the region. It is a testament to the passion and dedication with which Derek has successfully led Defero Mobile and by which the Defero team has continuously and relentlessly delivered on their customer promise,” said Rajdip Gupta, Group CEO Route Mobile Limited. “We are looking forward to welcoming the Defero team to Route Mobile – their expertise and experience will be invaluable in our company’s evolution in Asia-Pacific.”


Derek Tan

Addressing dynamic challenges in the mobile sector

A pioneer in monetization of A2P SMS solutions,Derek brings over a decade of industry experience, having held senior positions for Golden Bytes (Dutch aggregator), MACH / End2End (later acquired by Syniverse) and Syniverse. Under his successful leadership global teams have reliably achieved customer satisfaction and operational excellence while delivering stable and robust solutions.


“We are pleased to have found such an experienced, driven, and highly motivated candidate for this crucial role within our leadership team,” said Rajdip Gupta, Group CEO Route Mobile Limited. “Derek is passionate and has a track record as a strong leader within the industry. This combined with his expertise within messaging make Derek more than qualified to lead Route Mobile’s expansion in the Asia-Pacific region.”


“I am honoured and excited to join Route Mobile as the new CEO – APAC. My ambition is to focus on consolidating our organisational structures and strengthen our pipeline to address Route Mobile’s needs as it enters its next phase in its global expansion,” said Derek Tan, CEO – APAC Route Mobile and Managing Director Defero Mobile. “I am proud of what we have accomplished as Defero Mobile – as a longstanding partner of Route Mobile joining forces is an exciting and strategically important step to create momentum in the region.”


Effective immediately, Derek will be heading up APAC operations, addressing the dynamic challenges and increasing demand in the mobile segment across the region.

Mumbai, India, October 20, 2016: Route Mobile Limited, a global leading messaging and voice API company, today announced the appointment of
Mr. Tushar Agnihotri as its new CEO – India. In a push to strengthen the company’s Indian operations,Tushar will be leading domestic voice and messaging business for Route Mobile based out of the Mumbai office.


The appointment of Tushar follows the recent announcement about a new international company structure, aimed at driving growth and profitability and better aligning the company’s international strategy as well as operations.


Tushar

Tushar brings over 21 years of experience from across a wide variety of sectors and geographies, having spent more than a decade in the telecom industry. Throughout his career he has led departments including channel operations, sales & marketing and strategy & planning. His insight into the enterprise side of the business combined with his extensive operating and leadership experience and global business perspective will be invaluable to Route Mobile.


“Tushar is a strong addition to our team. As Route Mobile evolves into an increasingly multi-national company, effective leadership in local markets will help further the company’s growth exponentially,” says Rajdip Gupta, Group CEO & Co-Founder of Route Mobile Limited.


Tushar joins Route Mobile from Reliance Jio where he was Head of National Acquisition WiFi business. Earlier in his career, he has held senior positions at Tata Teleservices, Arvind Mills, Blow Plast & Kodak India.


Tushar said: “I’m incredibly excited to join Route Mobile Limited, which is enjoying dynamic growth in India as well as internationally and is emerging as a clear leader in its sector. My prime focus will be to reinforce the leadership position of Route Mobile in India, adding new service solutions, ensuring we provide the best creative offering in the market place and improving our levels of customer service.“

Mumbai, India, October 18 th 2016: Route Mobile Limited, a global leading messaging and voice API company, today announced a new international company structure. Effective immediately, the new structure is aimed at driving growth and profitability across the organisation while better aligning the company’s international strategy and operations.

“Today’s announcement highlights our ambitious agenda for the years to come. We are growing at a rapid pace and streamlining our international company structure was a natural progression; we have the rare opportunity to make a second first impression in some markets, ensuring we offer first-class customer service and quality products. At the same time we want to further strengthen our local operations through effective leadership,“ said Rajdip Gupta, Group CEO & Co-Founder of Route Mobile Limited.


Be local, serve local
Route Mobile’s move towards a more regional structure follows some of the company’s recent international expansions. It will facilitate a more tailored approach to create better synergies with customers, leveraging local market knowledge and the benefit of being able to keep up with local trends through consistent monitoring and quick analyses.


Effective immediately, the company will be structured according to the following regions:


Route Mobile Limited Group Group CEO Mr. Rajdip Gupta
India CEO – India Mr. Tushar Agnihotri
Asia-Pacific (APAC) CEO – APAC to be announced
Middle East and Africa CEO – Middle East & Africa Mr. Sharad Kumar Thukral
Europe CEO – Europe Mr. Jeroen Weijenberg (Jerry)
Latin America (LATAM) CEO – LATAM to be announced


Responsible for overall development and growth of their respective region, each regional CEO will report into Rajdip Gupta, Group CEO.


He commented: “This new international company structure will allow us to move quicker and become more agile. By appointing inspirational and experienced global leaders we are laying the foundation for Route Mobile to flourish as a leader in messaging & voice API solutions.”


Further details about the new regional structures will be released in due course.



Mumbai, India, September 28, 2016: Route Mobile Limited, a leading messaging & voice API company, today announced that Sharad Kumar Thukral has been appointed as CEO – Middle East and Africa.

Based out of the Route Mobile Dubai (UAE) office, Sharad will be responsible for building up the company’s Middle East sales and operations team. He will furthermore focus on expanding Route Mobile’s operations into Africa.


Sharad

Sharad brings in more than seventeen years of rich telecom & enterprise experience in managing the interaction of Business, Operations and Sales to Route Mobile. Prior to joining Route Mobile Limited, Sharad was Vertical Head Global Mobile Solutions (Messaging) at BhartiAirtel, where he had a total stint of almost seven years.


In his earlier roles, he was Head Pre Sales, Sify Technologies, HeadBusiness Solution Group (North Region), Reliance Communications and Senior Network Engineer, United Nations (Africa – DrCongo).He has strong technical, business and commercial acumen with skills to drive new business & go-to-market into new regions.


Sharad holds a Bachelor in Electronics & Telecommunication (Mumbai University) and Post Graduate Certificate in Business Management (PGCBM) from XLRI, Jamshedpur.


Says Sharad Kumar Thukral, CEO – Middle East and Africa, Route Mobile Limited, “The Middle Eastern and African regions are expected to witness significant growth in A2P SMS in the years to come. The use of Short Messaging Services (SMS) for transactional, advertising and other promotional activities in varied verticals has been gaining a lot of interest. With the technological advances in M2M, lower infrastructure costs and excitement over the Internet of Things (IoT) has further augmented the role of A2P SMS as an efficient medium. There will be close to a billion cellular M2M connections worldwide by 2020, accompanied by an IoT ecosystem of billions of devices by that time. These connected things need to communicate, and messaging technologies, including SMS, will be a common medium which would proliferate the SMS market.”


Says Rajdip Gupta, CEO & Co-Founder, Route Mobile Limited, “With the Cellent acquisition, our business has received a significant boost in the Middle Eastern and African regions and now with a local presence we expect a growth of 20 to 25% in the enterprise segment.”

Mumbai, July 28, 2016: Route Mobile Limited, a leading messaging & voice API company, today announced that it has acquired Mumbai headquartered Cellent Technologies.

This is in line with Route Mobile’s strategy of pursuing inorganic growth to reach a wider set of enterprise customers as well as broaden its portfolio of products and services.

Cellent Technologies, part of the Goel Group, has a presence in the A2P messaging markets of the Middle East and Africa.More than 250 customers and a team of over 30 people are now part of Route Mobile’s family as part this acquisition.


Says Rajdip Gupta, CEO, Route Mobile Limited, “We are making strategic acquisitions to strengthen our presence in markets globally as well as to offer a wider set of products and services to our customers. This is our first such acquisition and we are delighted to have Cellent’s team and customers join the Route Mobile family.”


Says Siddharth Goel, Founder & Director, Cellent Technologies, “We, at Cellent, are delighted to partner with Route Mobile’s vision to build a world class messaging company from India. Consolidating will help our customers and our team to work together to offer stronger and differentiated products and services to the marketplace for years to come.”



Mumbai, July 11, 2016: Route Mobile Limited, a leading voice and messaging API provider, today announced that it was ranked No 6 among 32 messaging providers globally in the independently conducted A2P SMS Messaging Vendor Performance Report 2016 by ROCCO, one of telecom industry’s leading consultants and research companies.

260 Mobile Network Operators (MNOs) covering 188 countries were surveyed for this report. They rated A2P Messaging Services providers on more than 35 aspects under Performance and Leadership KPIs.


Route Mobile came out on top on some very important criteria; some technical and tangible ones and other intangible ones.


With more than 118 direct connects with MNOs, Route Mobile got high scores on Direct Connections.


It also ranked well on aspects like Uptime Performance, Route Monitoring & Management, Tech Support, Monetization of A2P Traffic, Industry Expertise, Global Presence, Security, Easy Connectivity, Meeting Deadlines and Value for Money.


Apart from the above, it was lauded for attributes such as (being) Inspiring, Innovative, Reputation, Customer Orientation, Flexibility, Easy to Work With and Transparency.


Says Rajdip Gupta, CEO, Route Mobile Limited, “We are deeply grateful for the feedback from all telcos and respect the trust that they have placed in us. We will strive to keep innovating to help redefine what MNOs can expect from an A2P messaging service provider.”


Read more on the report at ROCCO’s website here


Mumbai, April 16, 2016: Routesms, a leading messaging and voice API company and one of the top global SMS aggregators, today announced that it has re-christened itself to Routemobile to aptly reflect the new businesses and ambitions of the company.


Started in May 2004, Routesms (now Routemobile) is one of the foremost players in the global SMS industry routing 2.6 billion messages every month through its own technologies built at its R&D Centre in Malad, Mumbai. It is growing at a CAGR of over 50% y-o-y.


Notwithstanding its strong foothold in the messaging business, Routesms has grown to building more products and proving more services. The company is already into Voice Solutions. It is also looking to offer a complete suite of services to enterprises including mobile payments and products around IoT (Internet of Things) business.


Says Rajdip Gupta, Founder & CEO, Routemobile, “As the company remodels itself to capitalize on its strong position and turbo-charge growth, it is only befitting to have a name that reflects our new avatar more accurately.”



NEW DELHI: Mumbai-based Route Mobile said that it has joined hands with Spanish telecom giant Telefonica as Global Direct Connect Partner (GDCP).


Under the agreement, Route Mobile now has 117 mobile network operator (MNO) GDCPs globally. The company aims to get 180 MNOs onboard by 2017.


This agreement gives Route Mobile instant access to close to 300 million mobile subscribers globally. Telefonica is present is 21 countries including Spain, Europe and Latin America.


It also offers better delivery percentages, stronger control over the systems and ability to handle significant traffic handling capacity. Route Mobile expects an increase of 5% in the messaging traffic to its existing estimated international volume of over 900 million sms.


The global A2P (application to peer – SMS sent through software by businesses) industry is growing at 25-30% annually and is expected to be USD 70 billion by 2020. The Global Direct Connect Partner program is critical to ensure the best delivery in the business.


“We are looking at rapidly increasing our footprint globally. The GDCP tie-ups are huge push in that direction. Stronger ties with MNOs unmatched reach, stability and delivery rates. Partnering with Telefonica gives us incredible geographical reach with close to a 300 milion mobile subscribers,” said Rajdip Gupta, Co-founder & CEO, Route Mobile Limited.


He added, “Our sustained effort in getting more MNOs onboard has helped us become an automatic choice for enterprises, MNOs and resellers alike when it comes to any messaging requirement worldwide.”

London & Mumbai, November 6, 2015: Route Mobile, a leading messaging and voice API company and one of the top global SMS aggregators, today announced that its Global Messaging Platform has been shortlisted for the Best SMS Solution Award category in the Messaging and SMS Awards 2015. The final results will be announced at the award ceremony at Messaging and SMS World on Dec 1, 2015 in London.


Route Mobile’s state-of-the-art carrier grade platform processes over 1.9 bn messages per month and has an on-the-fly scalable capacity of 6 bn messages per month.


Being a GSMA accredited open HUB connectivity solution provider, Route Mobile is authorized to handle not only A2P (application to peer) but also P2P (peer to peer) traffic for enterprises and mobile operators.


“This is a shot-in-the-arm for Indian technology and for the decade of hard work that Route Mobile has invested in building world-class technology products. We thank Messaging & SMS World and the jury for this shortlist.” says Rajdip Gupta, CEO and Co-founder, Route Mobile Limited. He adds, “It incentivizes us to continue to build innovative solutions for the international market”.


The jury for this prestigious award includes Stephen Sale, Principle Analyst, Analysys Mason,Richard Swinford, Principle Analyst, Arhtur D Little,Alex Hawks, Editor, Capacity Magazine,Alan Burkitt-Gray, Editor, Global Telecom Business (GTB) and Rafael Pellon, Senior Policy & Initiative Advisor, Mobile Ecosystem Forum (MEF).


The other companies that also made the shortlist include Lleida.net, Openmind, Twilio, Vodafone and WeFarm.



Mumbai, October 29, 2015: Route Mobile, one of the top global SMS aggregators and leading messaging & voice API companies today announced that Norway headquartered Telenor has signed up as a Global Direct Connect Partner (GDCP).

Telenor is the 115th mobile network operator (MNOs) to sign up as a GDCP with Route Mobile globally. The company aims to get 150 MNOs onboard by the end of this financial year.


This agreement gives Route Mobile instant access to Telenor’s 192 million mobile subscribers globally. It also offers better delivery percentages, stronger control over the systems and ability to handle significant traffic handling capacity.


In markets such as Myanmar, where the operator has implemented strong filters for (application to peer) A2P traffic, this tie up gives Route Mobile an edge over others to deliver quality traffic.


Route Mobile expects an increase of 5- 6% from in the messaging traffic to the existing estimated international volume of over 900 million sms.


Says Rajdip Gupta, Co-founder & CEO, Route Mobile Limited, “In our business, the more direct connects partners one has, the more reliable and robust one’s service is. Partnering with Telenor gives us more intimate access to Telenor’s vast subscribers base as well as increases our coverage reach to countries such as Norway, Denmark, Sweden, Serbia, Ukraine, Hungary, Montengro, Thailand, Malaysisa, Bangladesh, India and Pakistan. Our sustained effort of getting more MNOs onboard has helped us become an automatic choice for enterprises, MNOs and resellers alike when it comes to any messaging requirement worldwide.”