Route Mobile continues global growth with entry into Americas
August 22, 2017

Route Mobile acquires Managed SMS firewall brand 365squared

  • 4th acquisition in one year
  • 365squared will continue to operate with the same brand name & management team

Mumbai, India & Valletta, Malta, September 20, 2017: Route Mobile Limited, a global communication service provider today announced the acquisition of 365squared – a premier European headquartered SMS Monetisation Value Added Services brand. 365squared are industry experts of the Managed SMS firewall concept. The Maltese-based private company addresses concerns related to ‘protecting revenue leakage’ for the Mobile Network Operators (MNOs) by tackling the unauthorised and grey A2P SMS by-pass.

365squared uses a combination of its in-house developed analytical tools, deep understanding of the A2P eco-system and 24/7 managed services to deliver tangible revenues to mobile operators worth millions of dollars.

Route Mobile will integrate 365squared’s SMS firewall services immediately for its existing and new clients. The enhanced firewall service will empower Mobile Network Operators (MNOs) to effectively reduce the SMS threats, monitor SMS traffic delivery, ease operational costs and enrich customer experience.

Commenting on the acquisition, Mr. Rajdip Gupta, Co-founder & Group CEO, Route Mobile said, “SMS Firewall market will grow exponentially in coming few years and with 365squared on-board, Route Mobile will scale new heights. This partnership will augment our firewall service and will provide 365squared access to our telco relationships globally especially to those in Latin America and Africa. We also understand that 365squared offers one of the most exciting and unique value-propositions on the market and hence they will continue to operate with the existing brand name and under the existing management team.”

In a short span of 3 years since inception, 365squared has quickly built a robust product and good customer base. The acquisition is in line with the company’s goal of inorganic growth to build out a more robust offering to a broader set of customers.

Talking about the acquisition, Mr. Tonio Ellul, Co-Founder and CEO of 365squared said, “We are excited to join Route Mobile family as we share a common goal in delivering innovative and trusted solutions for customers in a dynamic market. Retaining the existing brand name will allow us to grow independently while contributing to Route Mobile’s business.”

Notes to editors

About Route Mobile Limited

Route Mobile Limited is a global provider of communication services delivered via mobile phones that enable enterprises to create better customer experiences. Providing enterprises, aggregators, resellers and mobile network operators (MNOs) worldwide with tailored mobile technology solutions RML simplifies communications and helps customers bring their messages to life. Through its portfolio of comprehensive, flexible & innovative solutions including Mobile Messaging, Two Way Messaging, Number Lookup, SMS Firewall, SMS Hubbing, Voice and Interactive Voice Response (IVR), Route Mobile meets and exceeds its customer’s requirements. It routes more than 2 billion messages per month.

Established 2004 in Mumbai (India) where the company is still headquartered, Route Mobile has offices in Bangalore, Hyderabad, New Delhi, Accra, Dubai, London, Lagos, Manassas and Singapore. For more information, visit www.routemobile.com

For further enquiries, please contact:

Ms. Dhara Rajput
Corporate Communications
Route Mobile Limited
dhara.rajput@routemobile.com
+91 22 4033 7608

Werner Fernandes
Consultant
Pink & White Consulting LLP
wernerf@pinkandwhiteconsulting.com
+91 98 67 55 55 11