What is Two-way messaging?
An extension of Enterprise Messaging Solution, two-way messaging as the name suggests allows both the enterprise and the end-user to send and receive messages; which in most cases is customer initiated.
Creating a communicational loop between the enterprise and the end user, two-way messaging solution eliminates the need for the user to call customer care or to log into the web portals.
Quick Fact
96% of marketers rated mobile welcome SMS as “very effective/effective” or “somewhat effective”: source – SalesForce. Two-way messaging is one of the most opted choice for customer interactions.
How does it benefit your business?
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Effectiveness
Pace up your interaction with customers using two-way messaging, giving them an option to respond back at their convenience.
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Load reduction on customer care
Reduce human intervention with configurable auto-response to inbound requests thereby saving on communicational costs.
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Automation
Automate inbound campaigns through keyword-based auto-responses.
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Keywords
Prioritize your interaction with predefined keywords that would help you trigger filing and sorting of message replies based on your customer’s needs.
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Validation
Validate service messages for your customers by sending SMS with a code.
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Media updates
Use same shortcode for multiple keywords and keep your users updated with budget highlights, polling figures, stock points, news bulletins and sports scores.
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Customer service tool
Increase and accelerate customer retention and loyalty with two way messaging.
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Monitor and manage ROI
Examine the money invested on the campaign by using our service to monitor and manage the return on investment.
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Easily track your leads and verify their source through us
Make the best of the leads generated using our tools and also verify these leads to boost your campaign’s performance.
How it works?
REPORTS
Understand your campaign in depth with our classified report generating mechanism. Get a summarised report for an overview of your campaign or a detailed report for a comprehensive idea.
Analyse your campaign with our wide range of reports that cover parameters such as:
Message ID
It is the ID assigned to the message which is sent to the end customer.
Sent Date/Time
Date and Time at which the message is sent to the end user.
Received Date/Time
Date and Time at which the message is received by the system.
Mobile Number
It is the mobile number of the end user.
Circle/Country/Operator
It specifies the circle, country and the operator of the end user.
Reply Message
It is the complete message received at the Short code/long code sent by the end user.
The Route Mobile Edge
Cross functional use
Expand your horizon with two-way messaging with no additional applications or software.
Reach
Widen your reachability with one of the most globally efficient messaging technologies at an economically competent rate.
Easy integration
Adopt the one from our wide range of interface options such as web interface, APIs, HTTP, etc., with a swift and hassle-free integration.
Multilingual message transfer
Broaden user readability with multilingual message communication supported through Unicode.
Analytics
Get a detailed web-based reporting tool that provides insightful trends based on end-user responses.
Configure keywords and sub-keywords with ease
Considering the vitality of keywords, we define and integrate these words for you in the system.
Pick Short or Long code across multiple countries
Go for an exclusive long and short codes available globally for your business. Dedicated as well as shared options are available.
Relevant Industries
- Aviation
- BFSI
- Infotainment and entertainment
- Media
- E-commerce
- FMCG
- Telecom and IT
